We are thrilled to be reunited for the second term of the Human and Entrepreneurship Dirlik
In the International Trade & Marketing session, İlhan Özkul discussed global trade, market entry strategies, pricing, sales channels, and branding. He covered key trade concepts such as exchange rates, customs regulations, and competition analysis, emphasizing the differences between global and local marketing.
On the same day, we held the Customer Experience session with Mustafa Özkan. He discussed the fundamentals of CX, the importance of understanding customer expectations, and strategies for improving customer interactions. Through case studies from Amazon, Apple, and Zappos, he highlighted how seamless, customer-focused experiences drive brand loyalty.
We wish for the final term of our Dirlik to be as productive as the previous ones
